A short introduction

METAFOR provides solutions that integrate content, design and digital platforms, creating an expression that is aesthetic, challenging and reinforces the internal and external communication in organizations and companies. This is approached through an analysis, followed by a creative process that leaves room for innovation, taking into account the objective, values and users. The solution is always created in close collaboration with the customer.

METAFOR develops communication strategies, concepts, interaction design and content used for print and digital media. Additionally, METAFOR keeps courses and advises about writing and design processes. METAFOR facilitates micro companies – entrepreneurs as well as veterans. METAFOR is run by Pia Jønsson.

Strategy & analysis
METAFOR helps your company or organization developing a communication strategy based on a qualitative analysis of your business, values, visions and objectives. The strategy creates coherence between the internal and external communication and, in addition, between media and message. It’s important that there’s a line between what you want to communicate and the way it’s received by the users.

Concept
METAFOR provides strong communication concepts, which are developed through a creative, inspiring and focused idea generation process. METAFOR makes room for innovation and includes new forms of communication – in terms of content as well as visually. In some cases a process of developing sketches, user scenarios and prototypes supports the joint exploration and understanding. In other cases, less will do.

In cooperation with you, METAFOR assesses the requirements for the level of information, the learning effect, look & feel, implementation and the user experience. METAFOR creates sustainable concepts that often integrate several media and exploits each medium’s specific capabilities.

Content
METAFOR develops the content for a wide range of media and purposes – from websites and print media to e-learning materials, video and presentation material. There is a fine line between the content, the visual communication and the interaction design, so the different media reinforce and complement each other.

When it comes to digital communication, METAFOR combines traditional narrative forms and ways of learning with the interactive media tools and expressions – linguistically, visually and in terms of genre. METAFOR edits and adjusts your company or organization’s existing content, ensuring that the language and genre fit your characteristics, appeal to the audience and create consistency with the visual expression.

Workshop and courses

• How to think outside the box without throwing out
• the baby with the bath water. Bring new ideas in play and create successful crossmedia communication concepts
• How to create an integrated crossmedia communication strategy – from print to social media
• How to develop a strong company identity
• How to create the right mental and physical conditions for your entrepreneurial life.

Ghost writing
Based on thorough research, interviews and data collection, METAFOR creates the content to the story of your company or organization.

Design and interaction design
In the creation of visual design, METAFOR cooperates with some of the best designers, graphic designers, web agencies, programmers, illustrators and film photographers in Denmark. METAFOR conducts tests of the design and interaction design from the beginning of the process.

Marketing
METAFOR facilitates the promotion of your company or organization’s new initiatives – products as well as communication solutions. When marketing a website, we develop a strategy and a rollout plan. Digital and social marketing can be very effective and is most often less expensive than marketing through traditional media channels.

METAFOR works with a whole range of possibilities and composes traditional and digital resources, ensuring that the communication is aimed at the target audience and fits the values of your company or organization.

Advise to micro enterprises
METAFOR has 15 years of experience in coaching entrepreneurs and micro enterprises. Pia Jønsson has written the praised book “Rum til at arbejde” (2009) about creating the right mental and physical conditions for your entrepreneurial life. Pia also organizes workshops about the topics you need to consider to succeed as an professional entrepreneur.

 

 

 

 

Pia Jønsson: pia@metafor.dk
Tel: + 45 21 94 32 06

Store Kongensgade 72
1264 København K.
Denmark

The woman behind METAFOR
METAFOR, established in October 1999, is run by Pia Jønsson, who has worked in the field of strategic communication, content and visual aesthetics for printed and digital media since the early 1990s.
Pia is MA in Literature and Film & Media from the University of Copenhagen. Furthermore, she has spent one year as a guest student at the School of Architecture’s Department for Visual Communication.
Pia orks regularly as external examiner at the IT-University of Copenhagen and other educational institutions and is a member of several boards and mentor for young entrepreneurs.